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The Journal Collective

The Journal Collective

The Journal Collective

The Journal Collective

Wellness and Graphic Design

In a place of high achievers, stress, and disconnection, The Journal Collective was created to help women reconnect with themselves. Offering beautifully curated journals and stationery, their products encourage women to take time for their wellbeing. Designed for the sophisticated, successful woman who values both simplicity and style, The Journal Collective brings mindfulness into daily life.

We partnered with The Journal Collective to shape their brand identity and design their initial product suite. With intentional minimalism and a touch of romance, we crafted a clean aesthetic for the modern woman, reflected in the Self-Love Journal, packaging, and postcards.

In a place of high achievers, stress, and disconnection, The Journal Collective was created to help women reconnect with themselves. Offering beautifully curated journals and stationery, their products encourage women to take time for their wellbeing. Designed for the sophisticated, successful woman who values both simplicity and style, The Journal Collective brings mindfulness into daily life.

We partnered with The Journal Collective to shape their brand identity and design their initial product suite. With intentional minimalism and a touch of romance, we crafted a clean aesthetic for the modern woman, reflected in the Self-Love Journal, packaging, and postcards.

Testimonial

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Femke was one of the only designers who could see my vision and put it into reality. She knew how to take my ideas and heighten them in ways that I could not and because of this, I really felt like I had an equal to me in the creative process. She cared about the project as much as I did which is a rarity these days. Having hired other designers, I cannot explain how important that trait is, it’s the difference between a flawless and uplifting design process and one that is transactional. Her energy is trusting and loyal and anyone who gets a chance to work with her will be so so lucky.

Femke was one of the only designers who could see my vision and put it into reality. She knew how to take my ideas and heighten them in ways that I could not and because of this, I really felt like I had an equal to me in the creative process. She cared about the project as much as I did which is a rarity these days. Having hired other designers, I cannot explain how important that trait is, it’s the difference between a flawless and uplifting design process and one that is transactional. Her energy is trusting and loyal and anyone who gets a chance to work with her will be so so lucky.

Project information

Year

2024

Industry

Mindful Stationery & Wellness

Services

Brand Concept
Visual Design
Journal Design
Packaging Design

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