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Silk Road

Silk Road

Silk Road

Silk Road

Brand Creative Direction

A bold fusion of innovation and style, Silk Road is redefining motorbike protection gear for the next generation of riders. Inspired by modern workwear and the global riding community, their apparel delivers both function and fashion—empowering younger drivers to ride with confidence and style.

Over the past 12 months, SITA STUDIO partnered closely with Silk Road to build this e-commerce brand from the ground up. From brand creation and product consulting to labeling, packaging, and content art direction, we’ve shaped every touchpoint of their identity. We designed their Shopify website, developed email marketing strategies, and created impactful campaigns that tell authentic rider stories.

Launching March 1, 2025, Silk Road is set to inspire, innovate, and drive the future of motorbike gear.

A bold fusion of innovation and style, Silk Road is redefining motorbike protection gear for the next generation of riders. Inspired by modern workwear and the global riding community, their apparel delivers both function and fashion—empowering younger drivers to ride with confidence and style.

Over the past 12 months, SITA STUDIO partnered closely with Silk Road to build this e-commerce brand from the ground up. From brand creation and product consulting to labeling, packaging, and content art direction, we’ve shaped every touchpoint of their identity. We designed their Shopify website, developed email marketing strategies, and created impactful campaigns that tell authentic rider stories.

Launching March 1, 2025, Silk Road is set to inspire, innovate, and drive the future of motorbike gear.

Testimonial

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Over several months, SITA STUDIO collaborated with our team to define our brand identity. From typography and website design to buttons and trimmings, they provided constant insights, designs, and invaluable product development guidance. As a first-time founder entering a new industry, I couldn’t have built this business without SITA STUDIO’s support. The breadth of their expertise in product development and brand design was invaluable. Having been in the marketing industry for 10 years, I can confidently say SITA STUDIO offers an unparalleled combination of talent, knowledge, and a truly personable approach.

Over several months, SITA STUDIO collaborated with our team to define our brand identity. From typography and website design to buttons and trimmings, they provided constant insights, designs, and invaluable product development guidance. As a first-time founder entering a new industry, I couldn’t have built this business without SITA STUDIO’s support. The breadth of their expertise in product development and brand design was invaluable. Having been in the marketing industry for 10 years, I can confidently say SITA STUDIO offers an unparalleled combination of talent, knowledge, and a truly personable approach.

Project information

Year

2024

Industry

Motorbike Apparel

Services

Brand Strategy
Brand Identity
Visual Concept
Website Design
Packaging Design
Visual Concept
Product Labelling
Art Direction

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