Sauna + Stretch
Sauna + Stretch
Sauna + Stretch
Sauna + Stretch
Brand Identity
Sauna + Stretch is a wellness studio in Hove, UK, offering guided sauna sessions that support recovery, presence, and connection. Built on the pillars of movement, warmth, and calm, it creates a space where luxury meets simplicity.
Our role was to shape a brand identity that feels elevated yet grounded, refined in its visual clarity, but warm enough to invite people in. We developed a visual language that blends softness and structure, balancing thoughtful typography and neutral tones with a strong, spacious layout system.
Every detail, from the logo to the brand palette and art direction, was designed to support an experience of restoration, community, and calm. The result is a visual identity that feels intentional and timeless, aligned with both the atmosphere of the space and its deeper philosophy.
Sauna + Stretch is a wellness studio in Hove, UK, offering guided sauna sessions that support recovery, presence, and connection. Built on the pillars of movement, warmth, and calm, it creates a space where luxury meets simplicity.
Our role was to shape a brand identity that feels elevated yet grounded, refined in its visual clarity, but warm enough to invite people in. We developed a visual language that blends softness and structure, balancing thoughtful typography and neutral tones with a strong, spacious layout system.
Every detail, from the logo to the brand palette and art direction, was designed to support an experience of restoration, community, and calm. The result is a visual identity that feels intentional and timeless, aligned with both the atmosphere of the space and its deeper philosophy.
Testimonial
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Working with Femke was seamless from the start. Her calm, thoughtful approach and clear creative process made it easy to trust her from our first call. She deeply understood my vision and brought it to life with clarity, care, and intention. Every step felt collaborative, guided by her ability to listen, interpret, and shape something truly aligned. I’m beyond happy with the result and wouldn’t hesitate to work with her again. Her integrity and creative gift shine through in every detail.
Working with Femke was seamless from the start. Her calm, thoughtful approach and clear creative process made it easy to trust her from our first call. She deeply understood my vision and brought it to life with clarity, care, and intention. Every step felt collaborative, guided by her ability to listen, interpret, and shape something truly aligned. I’m beyond happy with the result and wouldn’t hesitate to work with her again. Her integrity and creative gift shine through in every detail.
Project information
Year
2025
Industry
Health & Wellness
Services
Brand Strategy
Brand Identity
Visual Concept
Art Direction
More work
Where creativity
meets clarity.
Where creativity
meets clarity.
Where creativity
meets clarity.
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