Yoreh® is a Bali based jewelry brand founded by photographer Fin Matson, built around handcrafted pieces made with intention, culture, and craft. As the brand grew, it became clear that the identity needed to evolve beyond a photography led foundation and develop a stronger graphic language that could support the brand across digital, product, and communication.

Sita Studio partnered with the founder to refine and elevate the visual identity while staying true to its roots. By introducing a distinctive wordmark, graphic system, typography, and color palette, we created a cohesive brand world that sits at the intersection of archive aesthetics, vintage influence, and a subtle rebellious edge, strengthening Yoreh’s presence and storytelling.