The Lima House
The Lima House
The Lima House
The Lima House
Brand Strategy
The Lima is a layered hospitality concept in Bali, bringing together a boutique hotel, café, bar, cultural residency, and ritual experiences under one house. While the founders had a clear vision for the space, the brand needed structure and clarity to communicate the concept as a cohesive whole. Through a focused strategy process, we defined the philosophy, ecosystem, audience, and narrative that shape The Lima House, translating the idea into a clear and intentional brand foundation.
Building on this strategic direction, the existing identity was refined and expanded into a complete brand system. The work included a structured logo suite across sub-brands, a refined colour palette, typography system, visual direction, and brand guidelines. The result is a brand that now operates with clarity and confidence, giving the team a strong framework for storytelling, marketing, and the future growth of The Lima.
The Lima is a layered hospitality concept in Bali, bringing together a boutique hotel, café, bar, cultural residency, and ritual experiences under one house. While the founders had a clear vision for the space, the brand needed structure and clarity to communicate the concept as a cohesive whole. Through a focused strategy process, we defined the philosophy, ecosystem, audience, and narrative that shape The Lima House, translating the idea into a clear and intentional brand foundation.
Building on this strategic direction, the existing identity was refined and expanded into a complete brand system. The work included a structured logo suite across sub-brands, a refined colour palette, typography system, visual direction, and brand guidelines. The result is a brand that now operates with clarity and confidence, giving the team a strong framework for storytelling, marketing, and the future growth of The Lima.
Testimonial
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Working with Sita Studio was instrumental in shaping THE LIMA HOUSE concept from the ground up. From defining the brand identity to translating it into thoughtful visual expressions, the studio’s ability to connect strategy with design was exceptional. The project was approached with a strong strategic mindset, ensuring that every element from positioning to visual language reflected the core of our vision. Throughout the process, Sita Studio brought clarity and structure to complex ideas while remaining open, thoughtful, and collaborative. The attention to detail and ability to see the bigger picture while carefully refining the smallest elements made the collaboration both inspiring and effective. Thanks to this work, THE LIMA HOUSE evolved into a cohesive brand that truly embodies the vision and identity we imagined from the beginning.
Working with Sita Studio was instrumental in shaping THE LIMA HOUSE concept from the ground up. From defining the brand identity to translating it into thoughtful visual expressions, the studio’s ability to connect strategy with design was exceptional. The project was approached with a strong strategic mindset, ensuring that every element from positioning to visual language reflected the core of our vision. Throughout the process, Sita Studio brought clarity and structure to complex ideas while remaining open, thoughtful, and collaborative. The attention to detail and ability to see the bigger picture while carefully refining the smallest elements made the collaboration both inspiring and effective. Thanks to this work, THE LIMA HOUSE evolved into a cohesive brand that truly embodies the vision and identity we imagined from the beginning.
Project information
Year
2026
Industry
Hospitality
Services
Brand Strategy
Brand System Development
Visual Direction
Messaging Framework
Tone of Voice
Art Direction
Brand Guidelines
More work
Where creativity
meets clarity.
Where creativity
meets clarity.
Where creativity
meets clarity.
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